(HILLSBORO, OR) -- January 17, 2019 – Ryan Hakes has been named the new Ruralite Services Director of Marketing and Business Development.
A native of Florida, Hakes heads to the Northwest after guiding his own marketing company in suburban Detroit. He starts his new role at Ruralite January 28. Prior to running his own firm, Hakes served as marketing director, producer and director/editor for a variety of companies and institutions.
Kathi VanderZanden, the company’s current Director of Communications and Marketing, is retiring after 18 years in public power, the last five with Ruralite.
“Kathi had done a remarkable job with the marketing and communications efforts at Ruralite and our affiliated companies,” said Ruralite CEO Michael Shepard. “She has established a firm foundation for the department and we’re eager for Ryan and our talented marketers and content creators to build on that success.”
Though he is new to the utility industry, Hakes has worked in education, for a faith-based organization and in health care. He has significant experience, and a particular interest in, digital marketing and film production. Hakes holds a bachelor’s degree in leadership and communications from Southeastern University in Lakeland, Florida.
“In Ryan, we think we’ve found the right person to lead our marketing and business development initiatives,” Shepard said. “We also expect him to play a key role in our product development efforts, which will be informed by our other team members and, of course, our industry partners.”
He and his wife, Julie, are the parents of two sets of twins, ages 8 and 2.