(PORTLAND, OR) -- The National Hydropower Association (NHA)
today presented Northwest RiverPartners (NWRP) with one of six national
Outstanding Stewards of America’s Waters (OSAW) Awards for the organization’s
CleanHydro public education campaign. The region’s leading hydropower advocacy
group received the award during a ceremony in Washington, DC.
NWRP’s CleanHydro campaign was designed to educate the public
about the multiple benefits and tremendous value of hydropower.
“We’re honored that RiverPartners is being recognized for
its CleanHydro campaign and all the hard work that has been dedicated to this
program during the past three years,” said Terry Flores, NWRP Executive
Director. “It’s a testament to the significant efforts of RiverPartners’
members as well as regional and national associations to raise public awareness
of the benefits of hydropower and its value to the Northwest economy and
environment.”
NWRP’s public education campaign featured visually compelling
TV ads, print ads and a website to educate more than seven million residents in
the Pacific Northwest about clean, renewable hydropower. The campaign reached
more than three million households, and subsequent public opinion polling
showed up to 9 percent in support for hydropower among various target
audiences.
“The CleanHydro Campaign led by Northwest RiverPartners
helped to educate residents of the Pacific Northwest about the truly important
role that hydropower plays in the region, something not undertaken very often
by the industry,” said Linda Church Ciocci, NHA’s Executive Director. “NHA is
excited to honor such a large-scale endeavor that not only reached millions,
but successfully increased hydropower’s support amongst the public.”
Award winners were chosen based on the project or program’s
initial challenge, innovation, collaboration with stakeholders, and results.
Winners were selected by representatives from across the hydropower industry
and the media. Five other organizations received OSAW awards, including Grant
County Public Utility District, Tacoma Power, Georgia Power and Portland
General Electric.
For more information about Northwest RiverPartners and the
CleanHydro Campaign, visit www.cleanhydro.com
